In 1998 the first Caffe Primo store opened its doors to customers in Westfield Tea Tree Plaza as a sole trading family operated business. This stylish and trendy café seating 350 people struggled to meet daily sale targets. With their 25 years of business background, Dino and Lisa Vettese came up with the idea of a meal deal that would set a new trend for generations to come. It began with the $4.90 pasta/pizza at lunchtimes, which was advertised with regular television commercials sent Caffe Primo into overdrive. Reluctant entrepreneur, Dino Vettese was being approached about expanding the Caffe Primo brand into a Franchise. Although hesitant at first the second Caffe Primo store opened its doors in Semaphore. A month later the next store, Caffe Primo Rundle Street and so, the venture commenced. Today, Caffe Primo occupies over 20 stores in South Australia and employs over 550 staff. “With a growth spurt of nearly 140 % & an annual turnover of $40 million in 2006, Caffe Primo was named the country’s biggest growing Franchise in BRW.” Caffe Primo’s concept of providing Good Quality meals made with fresh ingredients at Reasonable Prices for all to enjoy,continues to be the secret to its on going success. Pretty Good, Hey!!!